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About The AMSOIL Company
The History of AMSOIL
AMSOIL, recognized as a pioneer in synthetic lubrication, marked a significant milestone in 1972 by introducing the world’s first synthetic motor oil to meet American Petroleum Institute (API) service requirements. This innovation set the stage for AMSOIL’s tagline, “The First in Synthetics®,” acknowledging its role as a trailblazer in the industry. The company’s origins trace back to the late 1960s, with founder Al Amatuzio’s vision of applying synthetic lubricant technology, proven in jet engines, to automotive engines. This vision was driven by the superior performance of synthetic oils in extreme conditions, a stark contrast to the limitations of conventional petroleum oils of the time. Despite initial financial struggles and skepticism from the oil industry, Amatuzio’s perseverance led to the development of a product line that revolutionized motor oil quality and performance.
The Products and The Science Behind Them
AMSOIL’s product line spans across a wide range of synthetic lubricants, filters, and fuel additives, designed for everything from cars and trucks to heavy-duty equipment and industrial applications. The creation of synthetic oils involves a meticulous process of building lubricants from the molecular level, which allows for the elimination of impurities inherent in crude oil. This method results in synthetic oils that offer unparalleled performance, including the ability to remain fluid in extreme cold, resist evaporation at high temperatures, and provide superior wear protection. The development and use of nanofiber materials in AMSOIL’s oil and air filters further showcase the company’s commitment to innovation, offering increased filtration efficiency and durability.
AMSOIL Accounts and Distribution
AMSOIL’s unique distribution model relies on a network of independent AMSOIL Dealers, who educate consumers about the benefits of synthetic lubricants and sell products through direct marketing. This approach has allowed AMSOIL to grow and maintain a strong customer base by offering personalized service that traditional retail sales channels cannot match. In addition to its dealer network, AMSOIL has expanded its reach to serve various sectors, including wind-power companies, international sales through distributors in over 60 countries, and technical sales to original equipment manufacturers (OEMs) and industrial clients. AMSOIL’s commitment to excellence is further evidenced by its sponsorships in motorsports and other events, underscoring the brand’s association with high performance and reliability.
AMSOIL’s journey from a bold idea in the 1960s to a globally recognized leader in synthetic lubricants is a testament to the power of innovation and the relentless pursuit of excellence. The company continues to set new standards in the industry, offering products that significantly enhance performance and protection for a wide range of applications.
For more detailed insights into AMSOIL’s history, products, and the science behind synthetic lubricants, visit the official AMSOIL website and explore additional resources such as the AMSOIL blog and Wikipedia page on AMSOIL.
