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About AMSOIL:
AMSOIL.com is distinguished for creating synthetic lubricants that effectively tackle the challenges faced by various vehicles and equipment. The company’s products are widely acclaimed across multiple sectors like automotive, powersports, industrial, and racing, establishing AMSOIL as a leader and innovator in the industry. Their commitment to innovation has earned them a loyal customer base.
Their Mission:
AMSOIL is committed to earning the trust and loyalty of every customer by developing innovative lubricant solutions and harnessing expertise to deliver promised performance and satisfaction.
Their Values:
- Determination: AMSOIL believes in the resolve to accomplish set goals, knowing that perseverance leads to success.
- Customer Commitment: Placing the customer’s needs first is paramount for AMSOIL, with customer satisfaction being more important than individual sales.
- Performance Integrity: AMSOIL is dedicated to delivering on its promises, understanding that integrity is key to building trust and loyalty.
- Collaborative and Professional Culture: They emphasize teamwork and maintaining high standards in all endeavors.
- Expertise and Innovation: Continuous learning and innovation are at the core of AMSOIL’s philosophy.
Al Amatuzio’s Vision:
Al Amatuzio, the founder of AMSOIL, was a proponent of dreaming big and achieving success, as he did with synthetic oil.
Pioneering History:
Founded by Al Amatuzio, a former jet fighter squadron commander, AMSOIL is grounded in principles of excellence, integrity, and strong leadership. In 1972, AMSOIL launched the world’s first synthetic motor oil to meet American Petroleum Institute standards, marking a milestone in lubrication science. AMSOIL.com has since remained at the forefront of synthetic lubricant technology.
Recognition:
In 1994, Al Amatuzio was inducted into the Lubricants World Hall of Fame, acknowledging his groundbreaking work in synthetic lubrication.
Performance-Driven:
AMSOIL’s team comprises not just engineers and chemists, but also racing and automotive enthusiasts. This diverse expertise helps them understand and address the demands placed on engines, leading to the creation of superior synthetic lubricants.
Synthetic vs. Conventional Oils:
AMSOIL highlights the advantages of synthetic oils over conventional oils, starting at the molecular level for enhanced performance.
Research and Validation:
AMSOIL.com invests in extensive product research and validation, ensuring their place at the forefront of the industry. Their products undergo rigorous testing in various conditions, including race tracks, to guarantee top performance and protection.
Trailblazing Legacy:
AMSOIL’s history is filled with industry firsts, reflecting their continuous commitment to research and innovation.
Commitment to Quality:
AMSOIL prioritizes quality above all, carefully selecting raw materials and conducting thorough testing to ensure the highest standards.
Exclusive Distribution:
AMSOIL products are distributed exclusively through independent dealers and retail partners, reflecting their commitment to independence, entrepreneurship, and personalized service.
Family-Owned Ethics:
As a family-owned company, AMSOIL prioritizes enriching customer lives over maximizing profits, allowing them to make decisions that best serve their customers.
Community Engagement:
AMSOIL actively supports community work, continuing founder Al Amatuzio’s legacy of excellence, integrity, and leadership. Led by Chairman & CEO Alan Amatuzio, the company supports various local causes.
American Made:
AMSOIL.com upholds American ideals of entrepreneurship and innovation, committing to manufacturing their products in the United States despite cheaper alternatives abroad.
Universal Applications:
AMSOIL produces high-quality synthetic lubricants for all engine types, enhancing efficiency and longevity. Their products are trusted by millions worldwide for their lubrication needs.
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